About our company
The origins of our brand go back to the second half of the 90s. Three friends came up with the idea of creating shoes that would give men extra height.
Just put them on and you gain 7 centimetres, self-confidence and straight posture.
Everything was inspired by this idea.
First prototypes were created by trials and errors. Hours of adjusting, improving and testing on ourselves, resulting in painful feet scratches. Everything for the perfect adjustment of the shoe and finding ideal materials so that the shoes weren’t heavier than regular shoes. Preserving comfort and flexibility at the same time.
Within time, the shoes were worn not only by the creators but also by the members of their families and friends.
After some time, together with gained experience, friends were able to transform the Betelli company into F2H Private Limited Company in 2013.
As a result of this process, the product could reach a wider audience, providing men with more self-confidence, satisfaction and comfort.
From these emotions the brand name derives. Betelli is the combination of two words: "Better Life".
Better life was and is the main idea of our brand.
Passion, joy of creating and smile after well done job are priceless.
And it gets even more priceless when you can share your joy with others.